AI-generated content can pave the way towards a more productive future for copywriters, marketeers and bloggers
AI, the talk of the town in the tech world today, has the potential to revolutionise many industries in the near future. It has already begun to do so in a myriad of fields such as within the healthcare, finance, transportation, and robotics arenas. However, as with any new, powerful tool or invention, whilst there are a vast number of pro’s for certain markets and industries, for others a cluster of perceived cons can prove to be menacing and potentially threatening.
This article addresses the elephant in the room for bloggers, content marketeers and copywriters alike: the issue of whether or not AI will one day render their jobs redundant. The short (and happy) answer: no!
Friend or Foe?
Despite seeming like a potential threat to copywriters and content marketeers alike, AI can help rather than hinder writers in a variety of ways:
Firstly; it is able to provide insights into customer behaviour, thus automating a once-tedious research process and providing writers with additional time to harness their creativity. Furthermore, it is able to provide data-driven insights into the effectiveness of certain words and key phrases. This allows copywriters to craft messages that are more likely to resonate with their target audiences. It is also used to analyse customer feedback, giving copywriters valuable insight into what customers really think about their products and services. In doing this, improvements to the content marketing process can be made easily.
AI is used to generate content ideas quickly, helping copywriters come up with new concepts without spending hours brainstorming. Making sure your copy looks good for search engines is now simpler than ever, and you can easily fix any grammar or spelling mistakes with just a few clicks instead of having to read through it multiple times.Good SEO is and always will be a highly sought-after skill, but with AI to aid the writing process and act as a guide, it is possible to gain a one-up on those trying to craft SEO-friendly copy without the use of such a powerful tool.
Man VS Machine: Where Does the Copywriter Triumph?
At its core, AI provides the framework upon which content marketeers and copywriters can build their stories. It can be thought of as the scaffolding aiding the construction of a glorious building (a tool that exists to make the journey towards a gorgeous finished product easier). A skyscraper does not and should not consist of only scaffolding once it is complete, and thus a finished article or blog post cannot be comprised of AI-generated text alone. Fact checking, tone, and style of writing are still left entirely to the writer to dictate, and the true personal touch of a good writer remains most important for any business, agency or freelancer. Artificial intelligence is great, but it will never possess the same qualities as a human being.
Fears of being rendered redundant by technology can be safely silenced through gaining an understanding of the limitations artificial intelligence possesses. Through reminding those who’s livelihood depends on writing beautiful copy, it remains true that it is their human-ness that separates them machines. Authenticity will forever lie at the heart of good content marketing, and AI is merely a powerful assistant that can save you the trouble of figuring out how to start that blog post, summarise that list or create content that effectively utilises the keywords that excite your target audience.
Key Perks of Using AI to Assist your Copywriting:
1. Automation: AI can automate the process of writing copy, allowing writers to focus on more creative aspects of their work.
2. Quality Improvements: AI can help writers produce higher-quality content by providing real-time feedback and suggestions for improvement.
3. Increased Efficiency: By automating mundane tasks, AI can help writers save time and increase their output rate.
4. Personalisation: AI can be used to personalise content to better appeal to specific audiences, helping to increase engagement and conversion rates.
5. Repurposing Content: AI can be used to repurpose existing content into new formats, allowing for maximum reuse of existing material with minimal effort.
6. Cost-Effectiveness: By reducing the amount of manual labor required for writing copy, AI can help reduce costs associated with producing content and make it more affordable for businesses and individuals alike.
AI For Content Marketeers
Check out this short video from StoryChief to explore how AI can assist your content marketing process in a quick and easy way!