Every content creator’s dream is to read inside of a customer’s brain and see how the content he just put so much effort in creating works for them. Although technology evolves everyday, we can’t exactly do that yet, but there are actually ways to “guide” the eyes of our customer or evoke the feeling we need in their minds.
But how can we do that? Well the answer is right here in this article: Neuromarketing!
Let’s start from the beggining.
What is neuromarketing?
Harvard Business Review defines Neuromarketing as “the measurement of physiological and neural signals to gain insight into customers.”
Usability specialist James Breeze conducted a study of how people view baby ads. They wanted to find out what’s the first and last thing people look at in a social post of a baby product. To achieve this, he surveyed 106 subjects. They showed them two different ads featuring the same baby. The first one showed the baby looking directly at the camera, attracting them in. In the second one, the baby is looking at the product. Which do you think won?
Well the answer is the second one.
This proved that the subjects followed the baby’s eyesight, which lead them to the caption of the advertised product. This is a great example of using Neuromarketing to your advantage.
Neuromarketing technology is becoming more and more popular for companies in every sector and there’s clearly a reason for that. Some companies even use it without even knowing they are.
It helps them create more memorable and affordable content and improve their return on investment (ROI). It is also easy to apply so everyone can do it!
In this blogspot, we’re giving you 5 ways you can apply Neuromarketing into your content.
5 Ways You Can Apply Neuromarketing in Your Content
1. Guide their attention 👀
The key we learned from the study in baby products is the importance of where you place your product, logo or service and how those decisions will affect the conversion of your post.
Imagine you create an Instagram post that doesn’t contain an appealing image but a lot of boring text, that’s a non-working-certified post. Understand what works better for each social platform and apply it correctly.
You can see another StoryChief article on social posts ideas that may help you achieve this.
2. Give them a demo 👩🏼🏫
It is proven that showing your prospect or lead how your product works increases sales opportunities. Invest your time in them, make them feel appreciated.
💡 Tip: Ask them first about what they’re looking for instead of just showing them your whole catalogue of offers. Understand their pain first and show them only what can actually help them.
3. Colour Psychology 🌈
Did you know that 90% of the reason a customer buys a product is based solely on color?We all recognise the characteristic colours of Google, the yellow “M” of McDonald’s or the vibrant red of CocaCola.
Create an unique colour pattern for your business, have it represent your values and stick to it!
4. Understand your customer👂🏻
Don’t create content just to have something to post but to offer some valuable knowledge about your product or service to your followers. Read what they have to say, their opinion matters. Interact with them in your comments or direct messages.
Use all the information you gather to understand which posts work better that others and see if a pattern appears. You can use StoryChief’s Insights to double down on content that works for your audience.
5. Engage them 📈
Following on the previous point, getting insights of the content you create is important to learn about your customers but also to make them want to stay in touch with you. You can’t just pray that the content works without actually analysing the data and having numeric prove of its value.
Be in control of your content by having the right information in the blink of an eye. Let your content data tell you what’s working with your audience.
Conclusion: Using Neuromarketing in your content creation
Try these ideas and find what works for you! Every business has different values they want to transmit and this means some ways will work for you and some won’t.
In conclusion, the key is to understand that behind your customer there’s a person with a mind of its own, different experiences, memories, culture, motivations, religion, etc. And this will affect how they perceive your content.
Finally, consider using a content management tool if you’re thinking on applying these ideas.